The benefits of antioxidants in your skincare regime
When it comes to anti-ageing ingredients in skincare, the research is pretty compelling; antioxidants
are essential and the more that you integrate into your skincare regime the better! Just as your
mind and body benefit from a healthy, balanced diet, so does your skin. It’s the largest organ in your
body after all, so it’s important to take care of it, and nourishing its surface with beneficial
ingredients like antioxidants is absolutely critical.
Antioxidants prevent your skin from being oxidised by the oxygen in the air, preventing it from
coming under stress when you’re tired or unwell or exposed to pollution and the sun; it’s essentially
the barrier between you and the outside world. They limit the production of free radicals, which in
simple terms are molecules that are everywhere: in the air, in our bodies, and in the materials
around us. The external factors that we’ve been discussing trigger the production of new free
radicals which break down collagen - responsible for the skin’s elasticity and your facial architecture
essentially - and causes visible signs of ageing which let’s be honest, we want to avoid at all costs!
So how do we prevent this? The answer is antioxidants: incorporate these bad boys into your
skincare regime, use them every day and you will see the benefits. I promise you that you’ll not
regret it! Some are so powerful that they have a sort of SPF inbuilt in them; not that they prevent
the UV rays getting to your skin but they allow your skin to cope with more exposure to the sun.
Think of them as your morning green juice if you will, as you’ll be getting a healthy shot of natural
antioxidants from plants.
So what do you need to look out for? To be honest, you might have been using them without
knowing it as relatively familiar ingredients such as Vitamin E and C and resveratrol have antioxidant
properties. But the one that you need to know about and the new and emerging superhero in the
fight against anti-ageing and sun damage is lycopene.
Lycopene - this powerful antioxidant and anti-inflammatory– is a carotenoid found in red fruits and
vegetables and it’s in fact responsible for their red colour. A great source of lycopene is tomatoes
and in addition to being a great choice for your diet, it’s a great choice for improving skin texture
because it promotes collagen production and reduces the DNA damage that leads to wrinkles. To
get the most benefit you can apply it topically as it’s easily absorbed by the skin.
And this is where our lycopene enriched Daily Face Cream comes in – the first product in our
innovative skincare range that was launched in October this year. We’ve worked in collaboration
with the best scientists at two of Australia’s leading Universities, using cutting edge extraction
techniques and have succeeded in preserving the maximum bioactivity and purity of the lycopene to
produce highly active skincare ingredients which we’ve incorporated into our products. Our
moisturiser is on the market now, we’ll be launching an eye cream and lip balm in January and the
potency is unlike anything that you’ll see on the Australian market today. You’re welcome!
I don’t mean to evangelise but we’re so proud of it and know that you’ll love it too. But feel free to
try others if you need to – we’re confident that you’ll come back to us. Just make sure that when
selecting your products, you ensure that they’re packaged appropriately. Antioxidants break down
when exposed to light and air, so it’s important to make sure that you buy products that are in air
tight containers, not jars.
And one final request; please reinforce all of the antioxidants’ hard work with the daily use of a
sunscreen and the results will be remarkable. Let me know how you get on.